21. Vision: You can seize only what you can see
In slightly over one page, Maxwell’s model of vision Walt Disney had taken
his vision of an amusement park to fruition. He guided readers to improve their
visions by: measuring oneself, writing it down and doing a gut check. This
chapter was concluded by Robert Woodruff, whose vision was to have every person
in the world to have tasted Coca-Cola.
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Webster’s definition
a thought, concept, or object formed by the imagination
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My thoughts
None of Webster’s definitions of “vision” seems familiar to me in the
vision-mission-goal that graces companies’ corporate profile webpages.
Probably, visionary leaders can see beyond current murkiness to the shiny bright
future of whatever lays ahead and work towards this attractive goal. How is
Robert Woodruff wanting every person in the world to have tasted Coca-Cola a
vision? That’s not exactly in imagination territory is it? Every person in the
world can taste Coca-Cola. Coca-Cola just needs to provide every single person
with a sample of it – FOC! Voila! Vision accomplished.
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